Google isn't the only front door anymore.
aipo gets your brand cited, quoted and recommended inside ChatGPT, Gemini, Perplexity and Google AI Overviews. Not just ranked on a results page nobody scrolls past the fold on anymore.
An advanced layer on top of your existing SEO, not a replacement for it. Read why →
A visibility score, not a vague summary.
Every audit starts with a single number: how visible your brand actually is across AI platforms today, broken down by where your citations are coming from and where the gaps are.
Seven disciplines. One goal: your brand as the cited answer.
Search didn't disappear. It moved inside a conversation. Each service below closes a specific gap between what your brand knows and what an AI model can find, trust and repeat.
Answer Engine Optimisation
Restructure pages into direct, extractable answers, the format ChatGPT and AI Overviews pull from first.
Learn more →Generative Engine Optimisation
Improve how often and how favourably your brand is synthesised into multi-source generative answers.
Learn more →Large Language Model Optimisation
Shape the training-adjacent and retrieval content that determines what a model "knows" about you.
Learn more →AI Brand Visibility
Track and grow your share of voice across AI answers, benchmarked against named competitors.
Learn more →Entity SEO
Give your brand one unambiguous identity: name, facts and description aligned everywhere a model looks.
Learn more →Knowledge Graph Optimisation
Establish and reinforce your presence in Wikidata, Wikipedia and the graphs models query for grounding.
Learn more →AI Citation Building
Earn placements in the sources models actually pull from, not just links, but quotable, trusted facts.
Learn more →Presence Monitoring
Ongoing tracking of citation frequency, sentiment and accuracy across every major AI engine.
Learn more →AI Presence Strategy
A single roadmap tying all seven disciplines to the questions your buyers are actually asking AI.
Learn more →Two very different journeys to the same customer.
A search engine hands someone ten links and lets them do the work. An answer engine picks one and hands over the decision. Here's what each path actually looks like.
Search engine journey
Answer engine journey
A five-step process, run on a fixed order.
Each step depends on the one before it. You can't build citations on an entity that isn't defined yet, and you can't define an entity you haven't audited.
Audit
We query the major AI engines with your category's real questions and record whether, and how, your brand currently appears.
Structure
Content is rebuilt into direct-answer format with clean semantic markup and schema, so machines can parse it as confidently as people can.
Entity
We establish your brand as one consistent entity across your site, structured data and the knowledge graph, closing the gaps models use to hedge or omit you.
Citation
We build and place the quotable facts, comparisons and pages that answer engines pull from when a model needs a source.
Monitor
We re-run the original questions on a schedule, track your share of AI answers over time, and adjust before rankings drift.
AI trusts what it can verify in more than one place.
The more consistently your brand is defined across trusted sources, the more confidently AI systems cite it. This is what that footprint looks like once it's built: six signal types, all pointing back to one consistent entity.
- Wikidata & knowledge panels. One clear, canonical fact set that models query directly rather than infer.
- Business & industry directories. The same name, category and description across every listing, closing off contradictory signals.
- Third-party publications. Earned mentions and quotes that press, blogs and forums can be pointed back to.
- Schema markup. Machine-readable structured data on every page that matters, not just the homepage.
- Reviews & ratings. Verifiable third-party signals of trust that models weigh alongside your own claims.
- AI platform profiles. Direct presence inside the native surfaces ChatGPT, Perplexity and Gemini already read from.
Built for answers, not just rankings.
Most agencies are bolting "AI" onto an SEO checklist. This is what changes when it's the whole point instead of an afterthought. To be clear upfront: this sits on top of solid SEO, it's an advanced layer, not a replacement for the fundamentals.
Traditional SEO agencies
- ✕ Optimise for rankings, not for being the answer
- ✕ One-off audits that go stale within a quarter
- ✕ Generic checklists sold to every industry
- ✕ Reports built around clicks and impressions
- ✕ No visibility into what AI actually says about you
aipo
- ✓ Optimises for citation inside the answer itself
- ✓ Continuous monitoring as models update
- ✓ Built specifically around AI answer engines
- ✓ Reports built around mentions, sentiment, share of voice
- ✓ Full visibility into how ChatGPT, Gemini, Claude and Perplexity describe you
Fewer promises, more of them checkable.
We test in the actual engines
Every claim gets checked against real ChatGPT, Perplexity and Gemini prompts, run and re-run, not a theoretical model of how retrieval is supposed to work. If a change doesn't show up in the test queries, we say so.
No agency-speak reports
You get the actual answer text and which source got cited, not a proprietary index number with no way to check it yourself.
We practice what we preach
This site runs the same structured data, direct-answer copy and llms.txt file we'd build for a client.
See the proof →This page follows its own advice.
Everything we sell, we ship on our own site first. Here's what's actually running on the page you're reading right now.
- Structured data on every claim. Organization, Service and FAQPage JSON-LD describe this page the same way we'd build one for a client.
- Direct-answer formatting. Every FAQ answer opens with a complete, quotable sentence before any elaboration, no burying the answer in the third paragraph.
- One unambiguous entity. "aipo" is defined once, consistently, as an AI Presence Optimisation agency, the exact phrase repeated in copy, metadata and schema.
- Semantic heading hierarchy. A single H1, ordered H2s per section, H3s per item, no skipped levels, no heading used for styling alone.
- An llms.txt file. A plain-language summary of who we are and what we offer, written specifically for models that fetch it before crawling the rest of the site.
- Accessible by default. Visible focus states, reduced-motion support and alt text on every image, because a page a screen reader can parse is usually a page a model can parse too.
{
"@type": "Organization",
"name": "aipo",
"alternateName": "AI Presence Optimisation",
"description": "aipo helps brands become the cited source inside AI answer engines."
}
# excerpt, /llms.txt, this site
# aipo
> AI Presence Optimisation agency.
> Services: AEO, GEO, LLMO, Entity SEO,
> Knowledge Graph Optimisation, AI Citation
> Building, Presence Monitoring.
> Contact: hello@aipo.com.au
robots.txt, who we let in
Direct answers, on purpose.
Written the way we'd write them for a client. The answer first, the nuance second.
What is AEO (Answer Engine Optimisation)?+
What's the difference between AEO and traditional SEO?+
What is GEO (Generative Engine Optimisation)?+
How does Entity SEO help AI understand my brand?+
Can you guarantee my brand gets cited by ChatGPT?+
Which AI platforms does aipo optimise for?+
Ready to see where your brand actually stands?
A free audit shows exactly how ChatGPT, Gemini and Perplexity answer your category today, and where you're missing from the answer entirely.
or call 1300 138 708
Be the source AI actually cites, not just a link it lists.
ChatGPT, Perplexity, Gemini and Google's AI Overviews now answer the questions your customers used to type into search. aipo structures, verifies and builds your brand's presence so those answers cite you.
or call 1300 138 708