A five-step process, run in a fixed order.
Each step depends on the one before it. You can't build citations on an entity that isn't defined yet, and you can't define an entity you haven't audited.
Audit
We query the major AI engines with your category's real questions and record whether, and how, your brand currently appears. This is where most brands find out they're either invisible or being described inaccurately.
Structure
Content is rebuilt into direct-answer format with clean semantic markup and schema, so machines can parse it as confidently as people can. This is what our Answer Engine Optimisation work covers in detail.
Entity
We establish your brand as one consistent entity across your site, structured data and the knowledge graph, closing the gaps models use to hedge or omit you. See Entity SEO for the full detail.
Citation
We build and place the quotable facts, comparisons and pages that answer engines pull from when a model needs a source. Full detail on AI Citation Building.
Monitor
We re-run the original questions on a schedule, track your share of AI answers over time, and adjust before rankings drift. This is the ongoing discipline covered by Presence Monitoring.
Want to see this process run on your brand?
Step one starts with a free audit, no commitment needed to find out where you currently stand.
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