Frequently asked
Direct answers, on purpose.
Written the way we'd write them for a client, the answer first, the nuance second. Each service page also has its own deeper FAQ if you want more detail on a specific discipline.
What is AEO (Answer Engine Optimisation)?+
AEO is the practice of structuring content so AI answer engines can find, understand and quote it directly. It replaces keyword targeting with clear, extractable, direct answers built for machine reading first. See the full AEO page for detail.
What's the difference between AEO and traditional SEO?+
Traditional SEO competes for a spot in a list of ten links; AEO competes for a place inside one generated answer. It cares less about keyword density and more about whether a model can confidently attribute a fact to your brand.
What is GEO (Generative Engine Optimisation)?+
GEO improves how often and how favourably your brand appears inside generative AI outputs. It sits alongside AEO but focuses on multi-source synthesis across engines like ChatGPT, Gemini, Perplexity and Copilot. See the full GEO page.
How does Entity SEO help AI understand my brand?+
Entity SEO gives your brand one unambiguous identity, so models stop guessing and start citing. It aligns your name, description and facts across your site, structured data, directories and the knowledge graph. See Entity SEO.
Can you guarantee my brand gets cited by ChatGPT?+
No ethical agency can guarantee a specific citation, because model providers control retrieval independently. What we can do is measurably improve the structural and entity signals that make citation more likely, and track your share of AI answers over time.
Which AI platforms does aipo optimise for?+
We optimise for ChatGPT, Perplexity, Gemini, Microsoft Copilot, Google AI Overviews and Claude. That includes the knowledge graphs and structured data sources those systems draw from when forming an answer.
Do I need all nine aipo services?+
No, most brands only need two or three done well and in the right order. See AI Presence Strategy if you're not sure which ones matter most for you.
How long does AI Presence Optimisation take to show results?+
It depends on how often the relevant AI engines refresh their sources, which is outside anyone's control. Some changes show up in test queries within weeks, others take longer. We report honestly rather than promising a fixed timeline.
Still have a question?
Ask us directly, we'd rather give you a straight answer than have you guess.
or call 1300 138 708